WDG

Services	Architectural services covering master planning mixed development, institutional, education, transport and rail, retail, commercial, residential, sports and industrial.
Campaign	SEO and Web Design
Time Frame	April 1, 2012 - April 30, 2012

Background

SAA is recognized as one of the leading architectural firms in Southeast Asia. With strong emphasis on excellent architectural design and detailing, the firm has won multiple prestigious accolades such as BCI's Asia Top Ten Awards since 2009 for four consecutive years and the FIABCI Singapore Property Awards. For its initiatives in shaping environmentally sustainable buildings, SAA has attained multiple BCA Green Mark Awards including Platinum Awards for Canberra Residences and OUB Centre.

Challenge

SAA Architects is in a competitive industry. This has provided a very crucial high benchmark in conducting an SEO strategy. Not only are they a venturing business in Singapore, they are also looking into creating a presence in the international market. In order to create an international online presence, it is first important to establish a significant local online presence.

SEO Strategy

We created a two-period SEO campaign that would address the company's goals. In order to establish their international presence, we started launching a local SEO campaign to obtain significant online traffic for their website. This gives them an online traffic foundation before going international. We researched 5 targeted and relevant keywords that we associated their website with in order to get high online rankings.

Results

NOTE: As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)

Keywords	Position
Architecture Consultants Asia	1
Architecture Singapore	1
Sustainable Architect	1
Architect Firms	1
Architect Design Firm Singapore	1

Services	IT Support, Data Purging & Courses, Computer Trading and Wellness Division
Campaign	SEO and Web Design
Time Frame	April 1, 2012 - April 30, 2012

Background

Createsoft is a baby that I grew with the unwavering support and assistance of my wife and business partners. From its humble beginnings as a two-person operation, it serves as a source of pride to witness the regional expansion of Createsoft beyond Singaporean shores to the present strength of 40 employees. The company name, Createsoft is of special significance. Our interest in Technology and cutting edge Software is evident as the underlying link from our initial aim to be a provider of customized software to our current sole distributorship of Technogym Spa wellness equipment in the Vietnam market.

Challenge

Createsoft has been in their industry for years now however, their website has not been in top shape in terms of driving quality traffic that would eventually help them boost their ROIs. Their website has been optimized by another SEO company but has not significantly gain quality traffic that can help augment their sales.


When we helped them to optimise and restructure their website, it helped their business gain additional traffic.

SEO Strategy

We optimised the new website using Google-friendly SEO tactics including location-specific pages like the Homepage. We targeted the Homepage to go after local search terms such as, "buy and sell used computers". We ranked the website based on five keywords relevant to their site.

Results

NOTE: As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)

Keywords	Position
Server Hardware Maintenance	1
IT Outsource	2
Computer Rental	37
Data Security	Not in top 50 pg

Services	Consultation, Design, Implementation, Project Management, Space Planning and Concept Design
Campaign	SEO and Web Design
Time Frame	April 1, 2012 - April 30, 2012

Background

Exodus31Design is a Singapore based Interior/Concept Design company that specializes in Consultation, Design, Implementation, Project Management, Space Planning and Concept Design. Fuelled by this philosophy, we aim to establish good communication between us and the clients. After all, it's not just about designing a house, office or building but sculpting a functional, well-planned space where anyone will feel right at home in.

Challenge

What do you do when you are in an increasingly competitive market and need online traffic? Exodus31Design subscribed to our SEO services to get this done. Their website was essentially un-optimized when we started SEO. With this approach, we significantly drove traffic to their site, giving them opportunities for new clients. We also created an online brand that could provide significant leads, helping them increase their ROIs.
Below were the primary challenges the website had:
1. No rankings for keywords that searchers might use to find their website.
2. Low link popularity and search engine saturation.
3. Low conversion points.

SEO Strategy

We optimised the new website using Google-friendly SEO tactics including location-specific pages like the Homepage. We targeted the Homepage to go after local search terms like "Interior Design Company Singapore". We ranked the website based on five keywords that is relevant to the site.

Results

NOTE: As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)

Keywords	Position
HDB Interior Design	1
Residential Interior Design	1
HDB Interior Design Singapore	1
Home Interior Design Singapore	1
Best Interior Design Singapore	1

Services	Securities business, Stock broking
Campaign	SEO and Web Design
Time Frame	April 1, 2012 - April 30, 2012

Background

G. K. Goh Holdings originated from the creation by Mr Goh Geok Khim in 1979 of a Singapore stock broking company. Following its listing in 1990, the group grew to become one of the most significant non-bank securities companies in Southeast Asia.

Challenge

Financial websites are a challenge to optimize because the competition is strenuous. Creating an online presence that focuses on credible link building to high ranking websites.

SEO Strategy

The main SEO approach is a continuous offsite optimization. The short term goal is to acquire a significant increase in online traffic generated by relevant keyword association to the site. We created a short term SEO plan that spans one month, which provided noteworthy traffic results. We have been continuously working with the client to achieve the long term SEO plan we created for them.

Results

NOTE:

As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)

Keywords	Position
Forex Singapore	1
Forex Trading Singapore	1
Fx Trading Singapore	1
Fx Singapore	1
Forex Asia	1

Services	Swimming School, Swim Lessons
Campaign	SEO and Web Design
Time Frame	April 1, 2012 - April 30, 2012

Background

FunSplash Swim School is a group of dedicated swimming coaches with over 10 years of teaching experience. They have come together to set up a swim school, believing that learning to swim can be fun and rewarding. Students will have great time learning at FunSplash.

Challenge

With a keyword like "swimming school in Singapore" there are over two 2,630,000 search results in Google. The challenge is to place the website on the first page of Google ranking to guarantee an increase in web traffic and consequently boost the number of sales and customers. The design of the website is founded on the concept of making customers feel that swimming is fun and a good sport to relax the body and mind.

SEO Strategy

To achieve quality results for the client, we made sure that all the pages are well-optimised, and images on the website are of high-quality, reflecting the company and its services. Much work and effort was emphasised on building external links to the website.

Results

NOTE: As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)

Keywords	Position
Swimming School in Singapore	1
Swimming Coach in Singapore	1
Children Swimming Lessons	1
Kids Swimming Lesson	1
Children Swimming Classes	1