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  • SAA Architects

    We are happy to have selected Wishbone Digital Group for our SEO needs. They are an excellent partner who has helped us improve online visibility. They created a brilliant strategy to help us increase our website's online traffic, which eventually translated to sales. We are very satisfied with their professionalism and quality of work.

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SAA Architects www.saaarchitects.com.sg


Architectural services covering master planning mixed development, institutional, education, transport and rail, retail, commercial, residential, sports and industrial.


SEO and Web Design

Time Frame

April 1, 2012 - April 30, 2012


SAA is recognized as one of the leading architectural firms in Southeast Asia. With strong emphasis on excellent architectural design and detailing, the firm has won multiple prestigious accolades such as BCI's Asia Top Ten Awards since 2009 for four consecutive years and the FIABCI Singapore Property Awards. For its initiatives in shaping environmentally sustainable buildings, SAA has attained multiple BCA Green Mark Awards including Platinum Awards for Canberra Residences and OUB Centre.


SAA Architects is in a competitive industry. This has provided a very crucial high benchmark in conducting an SEO strategy. Not only are they a venturing business in Singapore, they are also looking into creating a presence in the international market. In order to create an international online presence, it is first important to establish a significant local online presence.

SEO Strategy

We created a two-period SEO campaign that would address the company's goals. In order to establish their international presence, we started launching a local SEO campaign to obtain significant online traffic for their website. This gives them an online traffic foundation before going international. We researched 5 targeted and relevant keywords that we associated their website with in order to get high online rankings.


Total visits:


45.86% from keywords searches

"architects in singapore"

660 total visits

= 56% of Site Total

"architect firm in singapore"

514 total visits

= 44% of Site Total

NOTE: As with any SEO campaign, optimizing a website is not an overnight process; it's a painstaking task that needs thorough and monitored efforts to get to the top.

Google SERP (Search engine results page)